The UK’s largest optical event

Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK. The award-winning event brings together over 9,500 UK and international professionals. The 8th edition of 100% Optical will take place on 23 – 25 April 2022 at London’s ExCeL. In 2020, Media 10 and the OSA came together to deliver one trade exhibition for the sector. Media 10’s acquisition of Optrafair allows all parties to work together collaboratively and produce an even stronger 100% Optical in 2022, with all the major optical bodies under one roof. Trade shows are a proven catalyst for economic activity, and the 2022 edition of 100% Optical with the new OSA will help the sector recover from the pandemic. Organised in partnership with the OSA and Association of Optometrists (AOP), the annual show provides a platform for optical professionals to:

  • Source the latest eyewear, technology and solutions for their businesses
  • Gain invaluable CET points as part of our world-leading education programme
  • Network with fellow industry peers through one-to-one meetings and parties


Network with fellow industry peers through one-to-one meetings and parties

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Located in the business hub of London, 100% Optical presents manufacturers, distributors and suppliers with the perfect stage to meet new customers, launch new products and increase brand awareness. Our dedicated team will be able to tailor various marketing and advertising opportunities to help you meet your objectives.

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100% Optical offers something for everyone. Whether you’re a luxury eyewear buyer from Europe or a pre-registered trainee from within the UK; we can guarantee that your visit will be rewarding, with our variety of exhibitors, unlimited networking opportunities and comprehensive CET education programme.

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What's on

One of the key reasons why 100% Optical has become the optical industries favourite UK event is because of the buzzing atmosphere created from the various features. Live fashion shows, interactive workshops, learning hubs, design competitions and parties are just some of the features that contribute to the visitor experience.

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