The UK’s largest optical event

We will be delighted to welcome members, exhibitors and delegates to the OSA stand at 100% Optical between 24-26 February 2024.  Members can use our meetings rooms FOR FREE throughout the event (depending on availability) and there is the opportunity to listen to some amazing speakers on a range of topics on the stand, including the OSA Keynote Presentation delivered by Prof Pearse Keane.  Full information on OSA at 100% will be available in the coming days so check back here soon.

Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK. The award-winning event brings together over 9,600 UK and international professionals. The 10th edition of 100% Optical will take place on 24 – 26 February 2024 at London’s ExCeL. In 2020, Media 10 and the OSA came together to deliver one trade exhibition for the sector. Media 10’s acquisition of Optrafair allowed all parties to work together collaboratively and produced an even stronger 100% Optical in 2023, with major optical bodies under one roof.

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Located in the business hub of London, 100% Optical presents manufacturers, distributors and suppliers with the perfect stage to meet new customers, launch new products and increase brand awareness. Our dedicated team will be able to tailor various marketing and advertising opportunities to help you meet your objectives.

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100% Optical offers something for everyone. Whether you’re a luxury eyewear buyer from Europe or a pre-registered trainee from within the UK; we can guarantee that your visit will be rewarding, with our variety of exhibitors, unlimited networking opportunities and comprehensive CET education programme.

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What's on

One of the key reasons why 100% Optical has become the optical industries favourite UK event is because of the buzzing atmosphere created from the various features. Live fashion shows, interactive workshops, learning hubs, design competitions and parties are just some of the features that contribute to the visitor experience.

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