Big and Tall, the trade-marked name of Atlantic Optical’s plus size eyewear collection, provides the solution for many dispensing dilemmas, along with the female models in the Made for You range, produced by the Cardiff frame company.
“As a 6’7” former rugby player I used to break my glasses a lot, often with snapped hinges and temples. At that time there was no dedicated fitted range and so seven years ago we launched these collections, which have found a strong market. We know from NHS data that patients are getting bigger,” said Daniel.
The 62/24- 155 sizing, some with very adjustable bridges, have found their niche – not just in the UK but internationally.
Beyond these two collections, Atlantic Optical provides an extensive choice of eyewear across a range of price points. Atlantic is keen to research and adjust collections to help opticians meet market needs.
As with many UK frame companies, there is a strong emphasis on the environment –
“We are working hard to reduce all wastage and energy use in our offices in Cardiff, and are looking to introduce 100% recyclable frame sleeves, cases and packaging. Our most significant initiative is our partnership with the Ocean Conservation Trust to protect and develop seagrasses. This supports the fisheries industry, biodiversity, carbon capture and nitrogen removal in British waters.”
The latest bio-acetate range from Atlantic – in bright and traditional colours – was formed in partnership with the Trust. With every Big and Tall bio-acetate frame sold, Atlantic Optical is making a donation to support sea grass grown in the National Aquarium, Plymouth. Once established it is planted out in British waters, as Daniel explained –
“Sea grass meadows can absorb and store huge amounts of carbon – they are 35 times more efficient at absorbing carbon than rainforests of the same area.”
As active members of the OSA, Atlantic Optical enjoy the camaraderie and technical advice available to the optical community –
“The insights – particularly on policy changes under MHRA and CE Marking – have been invaluable in helping us navigate our way through these areas. Beyond this, the camaraderie, meetings and trade shows are a great way of meeting up with industry friends.”